Artists / Downstreet Art / Exhibits / Letterpress

Manifestos Featured Artist: Holstee

For 3 weeks we will be spotlighting artists from our current exhibit, Manifestos. Our second feature is on Holstee and the creation of the Holstee Manifesto.


Who is Holstee:

Holstee exists to help each of us remember what is important. We create products and experiences for an inspired life. We offer a range of products and services, all centered around the mission of helping our community remember what’s important in their lives and supporting them in living a mindful and inspired life.

In our first step as a company, Holstee’s founders, Dave, Mike and Fabian, sat together on the steps of Union Square in New York to write down how they defined success. The goal was to create something they could reflect back on if they ever felt stuck or found themselves living according to someone else’s definition of happiness.

They sat down with a composition notebook and a pen and started to write, “This is your life.” The rest of the Manifesto flowed naturally and was completed that day, save for the addition of a semicolon and some other small grammatical corrections. From there, it was added to Holstee’s ‘About’ page, more as a personal reminder than anything else (there wasn’t much traffic in those days).

Nevertheless, people who visited Holstee’s website kept asking if the Manifesto was available as a poster.

In 2009, the words of the Holstee Manifesto took form in a bold letterpress poster with the help of typographical designer, Rachael Beresh.

Above all else, creating the Holstee Manifesto has confirmed for us that with genuine positive intentions, anything is possible.


Why we love their work:

The Holstee Manifesto speaks to the power of good design and letterpress printmaking. The Manifestos took the world by storm, going viral on social media and the Washington Post called it “The Next Just Do It”.

Where to find out more:

You can visit Holstee’s website at

and connect with them on the following social media platforms:

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